Branded cabs are a new and unique way to communicate your brand. They offer a very powerful branding opportunity breaking through the clutter giving brands instant attitude and presence.  Presently there are over 10 000 branded cabs globally proving both the success and global demand for the media.

Cab media presents a fantastic opportunity for brands. Associate your company with this relevant and exciting advertising medium by advertising on the growing fleet of over 100 cabs in both Johannesburg and Cape Town. In addition, it allows advertisers several excellent PR opportunities.

At Graffiti there is accountability on all campaigns from start to finish. Cab media tracks your campaign through the Diplomat ™ tracking system. Posting reports will be sent directly to you, detailing

• Date of transfer
• Pick up and destination of transfer
• Duration of transfer

Why cab media:

• Unbelievable Impact:
  Break through the clutter with an eye level and eye catching campaign, these cabs look fantastic giving brands instant attitude and presence.
• Flexible:
  These cabs offer great flexibility from a short burst campaign through to a long term branding exercise.
• Public Relations:
  These vehicles offer endless opportunity to build brand awareness and create goodwill with your target audience through PR activity.  Impress clients and potential customers by arriving or fetching them in your business card a branded cab!
• Point of sale:
  These cabs can be seen in and around key hotspots, retail, restaurants and pubs.  Their proximity will trigger sales.
• High level of Frequency:
  These cabs are extremely busy servicing the major airports, hotels, business and shopping centers.  These vehicles will certainly become part of your customer and target audiences lifestyle.
• High status:
  These cabs are cleaned daily and kept in immaculate condition. This is most definitely an outdoor format for prestigious brands.
• Mass and Choice: 
  A high level of consistency ensures that high quality campaigns reach a mass audience.

Internal Branding Opportunities:
Flip Seats:
This is an excellent opportunity to display detailed messages to a captive audience in unusual and eye-catching ways. With an average journey time of 18 minutes, your audience has plenty of time to digest your message.

Sampling:
There is a fantastic opportunity to sample different offerings to a captive audience.  Branded receipts / products can act as a direct response mechanism, store located or discount voucher.