Red hot Virgin Mini Cabs a masterpiece by Graffiti To mark the upcoming 25th birthday of Virgin Atlantic Airways, six eye-catching branded Mini Cabs recently hit the streets of Johannesburg, each emblazoned with the line: “25 Years of taking you directly to where you want to go.” Transit Media specialist, Graffiti, was commissioned by Virgin Atlantic Airways Marketing Manager, Caren Parkinson to create the Mini Cabs as part of the airline's broader outdoor communications campaign aimed at conveying Virgin's 25-year milestone and directing customers to its website where celebratory birthday specials can be found. Graffiti Director Natalie Cloete explains that the custom-branded Mini Cabs are an effective and complementary way to promote another mode of transport such as an airline: “The Virgin Atlantic Mini Cabs are perfectly suited to attracting the attention of prospective international travelers both through their bold, eye-catching nature and through the fact that the vehicles are generally to be found around airports and hotels and other tourist locations.” Parkinson says it has been interesting to note how popular the vehicles are so far among tourists. “Many passengers ask for the cab driver to wait or return for them later. It seems the long-standing and credible brand recognition of Virgin Atlantic offers a sense of comfort and security.” For further information on branded vehicles please contact Natalie Cloete at Graffiti on 011 691 8400/08. BACK

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