Westvaal Nelspruit GM chooses Graffiti’s g-frame With store front windows eight metres high and 40 metres wide, there are few window advertising options able to make an impact in a space of such magnitude. That’s precisely why Mpumalanga vehicle dealership, Westvaal Nelspruit GM, chose to utilise Graffiti’s new G-Frame advertising offering to advertise its latest vehicle promotions. Utilising a PVC graphic tensioning system, the G-frame is a specifically designed communications medium designed for retailers that require multiple retail advertising graphic changes on a regular basis. For Kobus Van Zyl, the dealer principal of Westvaal Nelspruit GM, it was precisely this advertising option that was large enough, impactful and sufficiently user-friendly to be implemented in his dealership windows. Graffiti created and installed four giant size G-frames averaging two-and-a-half metres in height and six metres in width. Each G-frame featured a different creative execution and with separate visual and copy options, each allows regular product and pricing changes to be made within the system. Comments Van Zyl, “It takes a lot to attract attention on a building of our size, and the G-frame with its mesh print perfectly suited the specifications of our storefront and made it a great option for us. In addition, the graphics are reusable so it allows us to easily interchange the visuals of the vehicle and the accompanying copy – whether it’s a price or a special offer or a new vehicle launch. Ultimately that’s going to be a cost saving for us.” Graffiti Sales Director, Gavin Schlaphoff adds, “The G-frame is a great option for Wetvaal Nelspruit GM both because it can be made up to any size and because it easily allows them to regularly change the print depending on their product offerings. The G-Frame attaches to the window with a 3M Velcro and the mesh print slides into the frame – it is perfect substitute for Perforated Window Film” For further details regarding the G-Frame please contact Graffiti in Johannesburg on (011) 691 8400, Cape Town on (021) 552 7255 and Durban on (031) 563 2820 or visit www.graffiti.co.za.
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