Known for being constantly on the move, looking for insurance quotes in all sorts of new and unusual locations, it made perfect sense for hippo.co.za to have its own branded vehicles.
Created by hippo.co.za’s agencies, Upstream Advertising and Human Kind, and implemented by vehicle branding experts, Graffiti, the three eye-catching minicabs each feature a different creative execution focused on the hippo finding quotes in a different situation.
In addition, to tie in with the theme of the constantly travelling hippo, the brand has chosen to run a competition on one of the Cape Town cabs in which the public is encouraged to send an SMS and report where they spotted the hippo competition cab.
Comments, hippo.co.za General Manager, Amanda Thomas, “hippo.co.za as a brand is known to be active, on-the-go, searching for the best insurance quotes for our customers. It was therefore a fairly logical option for us to take the hippo into a moving advertising medium and the funky green minicabs certainly serve to generate interest and awareness around the brand in these coastal regions.”
Adds Graffiti Director, Natalie Cloete, “Being aware of the above-the-line hippo.co.za advertising in which the hippo is always searching for quotes in all sorts of crazy places, it sparked a thought that the hippo should have his own vehicle! The bold green colour of the brand and the fun nature of the hippo icon itself made for an attention-grabbing combination and I’m sure these minicabs will spark further interest in the brand.”
The hippo will be travelling on the roads of Cape Town and Durban for a three-month period until December. During this time, road users who spot the competition cab in Cape Town can SMS the number advertised on the vehicle and stand in line to win R5000.00.
For further information regarding Transit Media, please contact Natalie Cloete at Graffiti on (011) 691 8400 or Natalie@graffiti.co.za or visit our website www.graffiti.co.za.
Terms & Conditions relating to the competition are available on www.hippo.co.za.
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