Graffiti gets into a twist with new Smirnoff-branded London cabs To tie in with the launch of the new Smirnoff Twist Vodka drink, vehicle branding and taxi media specialist Graffiti was commissioned by Brandhouse to brand 10 London Taxi Cabs as part of a nationwide awareness campaign. The 10 London Cabs were to be found around numerous nighttime hotspots in Gauteng, Durban, Cape Town and the Garden Route during the festive season and were used to generate interest around the launch of the new product. The vehicles also served to attract attention along their very busy regular routes servicing the major airports, hotels, businesses, sporting and social events, restaurants and shopping centers and in the evenings they could be found outside targeted nightclubs and bars whilst the Smirnoff Twist promoters provide sampling opportunities for patrons inside Comments Graffiti Managing Director, John Rice, "The Smirnoff Twist Taxi Cabs were perfectly positioned to provide a dual function during the holiday season. Not only were they attracting attention and generating awareness around the launch of the new Smirnoff Twist, but they obviously provided a convenient transport alternative as well. This was a great branding opportunity for a major brand like Smirnoff."  Adds Brandhouse Communication Channel Planning Manager Ross Sergeant, "We think the branded cabs are a fantastic, non-traditional advertising opportunity for Smirnoff Twist."  For further information on London Cabs go to www.graffiti.co.za or dial 08611 SACAB (08611 7222).  BACK

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