Graffiti Transit Media goes from strength to strength with new Hercules campaign Following on from the success of their first major minibus taxi advertising campaign, Graffiti Transit Media has recently taken to the streets with two hundred branded minibus taxis for Enaleni Pharmaceuticals’ range of Hercules traditional immune boosting health liquids. The branded vehicles form part of a major promotional drive which includes interactive in-store and taxi rank components. With the bulk of Hercules’ consumers concentrated in Gauteng and KwaZulu-Natal with some overlap into the Free State and Eastern Cape. The majority of the branded minibus taxis are to be found in and around the two main provinces, Gauteng and KwaZulu Natal.  Comments Enaleni Pharmaceuticals, Marketing Manager, Malusi Mnxgathi, “The Hercules’ health liquid target market use minibus taxis as their primary mode of transportation so it made sense for us to utilise the medium for our advertising campaign. The taxis have provided us with large-scale exposure and have played a very positive role in reinforcing the other aspects of our promotion.” Greg Bruwer, head of Graffiti Transit Media, says, “The Hercules campaign has been a fantastic achievement for our new minibus taxi advertising division and we’re delighted to have been afforded the opportunity of being a part of such an extensive promotional campaign.”  BACK

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