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Browns goes the extra mile with Graffiti London cabs

As part of its exciting new marketing campaign, legendary Johannesburg restaurant, Browns has taken to the road with two stylish taxi cabs. Branded by alternative media specialists, Graffiti, the vehicles are aimed not only at promoting the Browns brand, but will also be utilised to offer Browns diners an alternative mode of transportation should they not wish to drive themselves home.

Comments Browns Marketing Manager, Lara Edwards, “We chose to go with the cabs because we were looking for an eye-catching, alternative advertising medium to our regular communications channels and the very nature of the cab is such that it ties in extremely well with the up-market, sophisticated image of Browns. In addition to this the cabs offer the added benefit of being an alternative transport option for our guests, and that's a value offering that differentiates us from most other dining venues.” 

John Rice, Managing Director of Graffiti adds, “Browns have found a very unique way of utilising their vehicles that is obviously of benefit to any business in the hospitality industry. They are going the extra mile for their diners whilst still doing a great branding awareness job at the same time.” 

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