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Graffiti ensures there is "Internet Wherever You Go" with new MWEB www.ooo.sh branded Mini Cabs
Vehicle branding specialist Graffiti has taken MWEB's most recent mobile Internet offering quite literally - by branding ten Mini Cab vehicles with the Internet service provider's latest www.ooo.sh campaign, Graffiti really has confirmed that there is most definitely “Internet Wherever You Go”.
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Created by Ogilvy Cape Town, the www.ooo.sh “Internet Wherever You Go” advertising campaign is aimed exclusively at promoting MWEB's latest Vodacom wireless 3G Internet product. Targeted specifically at consumers and business owners who are not office- or desk-bound, and who are required to be on the move, MWEB's new branded Mini Cab vehicle campaign draws attention to an Internet connectivity option that is perfectly suited to this grouping with the slogan “Internet Wherever You Go”.
Comments Natalie Thayer, General Manager at MWEB, “We are aware that the market segment we want to reach with this particular promotion is very mobile and on the go - they travel a lot and need to be able to conduct their business wherever they are. This target grouping requires quick and easy access to information, so we decided to take our message to our market and find them, instead of expecting them to stumble upon us.”
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Adds Graffiti Director, Natalie Cloete, “The branded Mini Cabs provide a unique platform for MWEB as they obviously quite literally convey the “Internet Wherever You Go” offering and they also travel on routes that are in and around busy centres, as well as the airport - the same locations that MWEB's target audience tends to be. Add to this the fact that the branded Mini Cabs offer MWEB a full branding option, where they need not compete with other advertisers for space and attention, and the Mini Cabs genuinely are the perfect advertising option for them in this instance.”
The mobile media campaign extends for a three-month period with ten MWEB www.ooo.sh branded Mini Cab vehicles currently conveying the message out on the road with four vehicles in Cape Town and six in Johannesburg.
MWEB's Thayer ends, “We are delighted with the outcome of the campaign so far - we have had an overwhelming number of compliments from those who have seen the branded Mini Cabs on the road and we have already had an impressive response to our advertising message with a substantial number of leads to the www.ooo.shwebsite so far.”
For further information on branded Mini Cab vehicles please contact Natalie Cloete at Graffiti on 011 691 8400 or 083 443 9738 and natalie@graffiti.co.za.
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