PRO SANO CHOOSES CABS TO DRIVE HOME NEW AD CAMPAIGN
Following on from the success of last year’s festive season taxi top advertising campaign, Pro Sano Medical Scheme has once again decided to partner with vehicle branding and transit media specialist Graffiti, this time branding six mini cab vehicles.
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GRAFFITI GETS AON ON TRACK FOR PASS IT ON CAMPAIGN
Principal sponsor of Manchester United Football Team, Aon, embarked on an eight month-long Cape to Cairo journey on 24 October 2011 from Cape Town, where Aon staff members will travel to 19 Africa offices with an official Manchester United Football.
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GRAFFITI IMPACT MEDIA WRAPS THE YEAR WITH IMPERIAL
Drivers, passengers, pedestrians and just about anyone in the Tshwane CBD will have noticed Graffiti Impact Medias latest out-of-home creation adorning the corner of Paul Kruger and Skinner Streets. And thats exactly the intention behind the giant 280m² building wrap created for IMPERIAL Holdings, because those are exactly the people to whom the iPledge road safety message is directed.
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GRAFFITI GIVES EUROPCAR THE GREEN TREATMENT FOR COP17
Vehicle branding and transit media specialist, Graffiti recently gave its seal of approval to the Europcar Ezemvelo KZN Wildlife "green" vehicle partnership by specially branding 17 vehicles that will be used to create awareness about climate change and drive home the environmental focus of the COP17 conference in Durban.
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CALTEX CLEANS UP THE ROAD WITH BRANDED TRUCKS
Vehicle branding and transit media specialists, Graffiti, recently branded 15 trucks for Chevron South Africa with the new Caltex with Techron® branding. Emblazoned with the blue Caltex bubbles that symbolise the engine cleaning power synonymous with Techron®, the trucks form part of a large-scale national campaign showcasing the new Caltex look and brand line, "Its How You Get There".
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GRAFFITI PUTS THE MONSTER ON THE ROAD FOR PUMA OCEAN RACING
Cape Towns drivers beware, theres a Monster of the Sea - on the road! In fact, thanks to vehicle branding and transit media experts Graffiti there are ten Mar Mostro "Monster of the Sea" branded Mini Cabs currently on the roads for sporting giant, PUMA. Designed as a teaser campaign aimed at highlighting PUMAs role as both a participant and sponsor of the Volvo Ocean Race 2011 - 2012, the ten branded mini cabs have been designed to mimic PUMAs Mar Mostro Volvo Open 70 monohull sailing vessel, which will enter Cape Town waters around 25th November.
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MITSUBISHI ANNOUNCES ITS ARRIVAL WITH GRAFFITI'S GIANT G-FRAME
Mitsubishi Motors South Africa recently installed a massive advert outside its new premises in Kempton Park which showcases the latest Mitsubishi Pajero. Utilising Graffiti's G-Frame graphic tensioning advertising system, the G-Frame ad was constructed to draw attention to the motor company's new head office.
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VIRGIN ATLANTIC TAKES OFF WITH NEW LONDON CAB CAMPAIGN
Virgin Atlantic Airways is once again painting Cape Town red with four eye-catching, newly-branded, London Cabs making their presence known on the citys roads. The new London Cabs are the third branded cab installation for the international airline, having also branded Mini Cab vehicles for two previous campaigns. Created and implemented by vehicle branding and transit media specialists, Graffiti, the new vehicles have been branded in the traditional Virgin Atlantic red and have been specifically designed to highlight the popular non-stop Cape Town to London route, whilst at the same time also drawing attention to Virgins London to New York flights.
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BP EXPRESS GIVES GRAFFITI THE NOD WITH JOCK OF THE BUSHVELD PROMO
Visitors to any BP Express store might have noticed a fairly ferocious-looking giant dog awaiting them at the entrance. Standing almost two metres tall, the Jock of the Bushveld G-Frame visuals can be found on the doors of BP Express stores around the country in an attempt to draw attention to the stores new Jock Nodding Dog promotion.
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PUTTING LITERACY
ON THE ROAD
Travellers in the wilds of KwaZulu-Natal
might be surprised to spot a few eye-catching
trucks showing a tower of books and a
little boy trying to reach them via a
stepladder. These are four specially designed
mobile libraries designed by the KZN provincial
library services, funded by the department
of arts and culture, and decorated by
vehicle branding specialists, Graffiti.
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TV ADS ON THE
MOVE
“It’s a pretty untapped market
because of the extensive geography and
large number of vehicles operating daily”
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GRAFFITI HELPS
PUT MOBILE LITERACY PROJECT ON THE ROAD
IN KZN
Vehicle branding expert, Graffiti,
helped the KwaZulu-Natal Department of
Arts and Culture to give its rural communities
the one gift that can be opened again
and again. The well-known branding company
branded four mobile library trucks aimed
at improving the literacy levels of rural
Kwa-Zulu-Natal and to help foster a culture
of reading in the province.
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GRAFFITI SCORES
HAT TRICK WITH 94.7 AND KFM BRANDED VEHICLES
94.7 Highveld Stereo and Kfm
listeners know all about the Ground Patrol.
Anyone who knows anything at all knows
you need to spot one of the vehicles in
the traffic and phone in to report its
location to stand in line to win fabulous
prizes.
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GRAFFITI GETS
MATRIX READY FOR TAKE-OFF WITH BRANDED
AIRPORT BUSSES
If you're rushing to catch a
flight you're likely to have a thousand
things on your mind. Worrying about the
safety of your vehicle whilst you're travelling
is probably not one of them. It's precisely
this thinking that encouraged leading
provider in vehicle tracking and fleet
management solutions, MiX Telematics,
to choose the airport as the latest location
at which to put consumers' minds at ease,
with their new airport bus advertising
campaign.
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GRAFFITI GOES
BIG WITH PRO SHOP G-FRAMES
What better way to showcase your
top golfing brands than by enveloping
your store with giant, bold, full-colour
action visuals? That was the approach
taken by the Pro Shop's Woodmead Branch
when they recently installed six massive
5.5m x 2.5m G-Frame advertising mechanisms.
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GRAFFITI TAKES
TO THE CATWALK WITH VOLVO FASHION FINALE
When Graffiti was approached
by Volvo Car South Africa to brand three
of its models, the well-known vehicle
branding company had little idea that
it would literally be branding the "models"
featured in Volvo's Fashion Finale show!
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DUNLOP ENTERS
THE ZONE WITH GRAFFITI'S G-FRAME
Branding experts Graffiti recently gave
Dunlop Zone dealerships a bold black and
yellow face-lift with the incorporation
of large G-Frame advertising mechanisms
garnering attention in the windows of
each of three Cape Town Dunlop Zone stores.
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GRAFFITI PUTS
HYUNDAI ON SHOW AT KING SHAKA AIRPORT
Passengers arriving at Durban's King Shaka
International Airport will be quite familiar
with Hyundai's extensive range of world-class
vehicles. That is largely due to the fact
that the international vehicle manufacture
has strategically positioned five of its
most popular models on no fewer than 14
air bridges at the airport.
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NESTLÉ ICE-CREAM
TRUCKS GET A FRESH NEW LOOK WITH GRAFFITI’S
G-FRAME
South Africa’s favourite Ice Cream brands
can now be found en-route to your local
store on board 115 newly-branded refrigerated
delivery vehicles. Nestlé Ice Cream recently
completed the rebranding of its entire
fleet of distributor delivery vehicles
as part of a large-scale branding exercise
to update the look and feel of its vehicles.
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GRAFFITI HELPS TRITON EXPRESS GO GREEN WITH BRANDED VEHICLES
Vehicle branding experts Graffiti played a vital role in drawing attention to freight company Triton Express’s new green initiative, by branding two fuel-efficient Volvo Euro 5 trucks and their eco-friendly, plastic composite trailers.
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GRAFFITI PERKS UP WILD BEAN CAFÉ WITH NEW G-FRAME BRANDING
Branding experts, Graffiti recently gave 108 Wild Bean Cafés at selected BP service stations around the country a mini-facelift with all-new, tailor-made G-Frame branding on the facades of each and every store.
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GRAFFITI’S G-FRAME GETS TATA’S NEW VISTA EGO OFF THE GROUND
As part of the launch of the all-new Vista Ego vehicle, Tata South Africa chose to draw attention to their bold “More Car for Less” campaign utilising Graffiti’s new G-Frame store-window advertising mechanism.
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GRAFFITI COLOURS UP THE SANDTON CBD WITH NEW PARK INN VEHICLES
Motorists in and around the Sandton area will be hard-pressed to miss the bright blocks of colour travelling along the city’s roads. These bold, multi-coloured vehicles form part of the Park Inn by Radisson’s, (also known as the Park Inn Sandton) newly-branded fleet of vehicles.
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GRAFFITI GIVES LINDT GOLD BUNNY A RIDE WITH
BRANDED LONDON CABS
This year the Easter Bunny will be coming to you by cab. In fact, the world-famous Lindt Gold Easter Bunny can currently be seen travelling on no fewer than 15 London Cabs in- and around Cape Town and Johannesburg indicating that Easter is just around the corner.
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GRAFFITI ACQUIRES IMPACT MEDIA
Vehicle branding specialist Graffiti has recently purchased a controlling stake in out-of-home advertising company Impact Outdoor Media. The new company will be known as Graffiti Impact Media (Pty) Ltd. and will headed up by current Impact Media Managing Director, Richard Wilkinson.
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GRAFFITI DRIVES DIAL DIRECT POTHOLE BRIGADE WITH BRANDED MINI CABS
To generate further awareness and encourage consumer participation in Dial Direct’s forward-thinking, pothole-repair initiative – The Pothole Brigade - transit media experts Graffiti have recently branded five Mini Cab vehicles in the bold orange Dial Direct Pothole Brigade branding.
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ROTARY REALLY PUTS HUMANITY INTO MOTION WITH BRANDED LONDON CABS
To highlight Rotary International’s worldwide “Humanity in Motion” campaign, Rotary District 9350 has branded two London Cabs in the Western Cape to showcase the organisation’s large-scale humanitarian crusade aimed at eradicating the world of the dread disease polio.
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GRAFFITI GETS PUMA SOCIAL CLUB ON THE MOVE IN GAUTENG
Sportswear giant PUMA recently hit the streets of Johannesburg with an all-new look. Five branded London Taxi Cabs have been decked out in night-time black, complete with bold fluorescent, reflective detailing, all designed at drawing attention to the city’s much-anticipated PUMA Social Club.
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FOOTWEAR TRADING GETS INTO STEP WITH NEW GRAFFITI TAXI TOP
As part of its latest summer advertising campaign, well-known local footwear distributor, Footwear Trading, has recently taken its leading footwear brands on the road. The brand-new campaign features the trendiest new Levi’s and Diesel ranges atop 35 metered taxi vehicles spread throughout Durban and Cape Town.
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GRAFFITI GIVES BACK
This year Graffiti decided to make Christmas extra-special for those who aren’t usually afforded the opportunity to celebrate the holiday season.
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Graffiti launches Imperial Logistics’ new look with fast ‘n fresh rebranding
As part of the implementation of Imperial Logistics’ new corporate identity, Graffiti has branded ten refrigerated vehicles for Imperial’s Fast ‘n Fresh distribution services. The ten vehicles are the first of Imperial’s massive fleet to be branded with the new “Fast Moving Forward Thinking” corporate identity and form part of a national rebranding campaign.
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Impact media takes Nike to new heights with life centre campaign
Standing 30 stories high and 138 metres tall, Impact Media’s latest building wrap installation on the Life Centre building for sporting giant Nike is currently the largest interactive digital communications experience on the Johannesburg skyline
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Graffiti gets a gets a handle on airside advertising
As part of its airport bus advertising offering, vehicle branding specialists Graffiti have recently installed 30 branded safety handles in each of its 35 airside passenger buses spread throughout OR Tambo, Durban International and Cape Town International Airports.
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Graffiti brings ANATS to life
There’s nothing that a bit of colour won’t cure! That’s exactly the thought that Graffiti Vehicle Branding Specialist, Kevin Kyle had when he spotted a non-descript Anats Bakery delivery vehicle on the road.
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Graffiti gets total on the road with new branded minicabs
As part of its large-scale out-of-home marketing campaign, petroleum giant Total recently took to the streets of Durban, Cape Town and Johannesburg in 35 branded Mini Cabs.
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Westvaal Nelspruit GM chooses Graffiti’s g-frame
With store front windows eight metres high and 40 metres wide, there are few window advertising options able to make an impact in a space of such magnitude. That’s precisely why Mpumalanga vehicle dealership, Westvaal Nelspruit GM, chose to utilise Graffiti’s new G-Frame advertising offering to advertise its latest vehicle promotions.
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Graffiti takes the hippo on the road with new branded minicabs
The hippo is on the move again! South Africa’s first insurance aggregator, hippo.co.za, has hit the roads of Cape Town and Durban in three bright green, branded minicabs in search of the country’s best insurance quotes.
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Impact media’s nike building wrap takes silver at Loeries
Outdoor advertising solutions company, Impact Media’s groundbreaking “Write the Headline” LED building wrap for sporting giant, Nike, was awarded a Silver Loerie in the Outdoor Advertising category at this year’s Loerie Awards held in Cape Town last weekend.
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McDonald's™ lights up 24/7 campaign with new electroluminscent taxi tops
As part of an ongoing, large-scale advertising campaign focussed upon its 24/7 restaurant offering, McDonald’s™ has once again expanded upon its mobile media campaign, this time to include new electroluminescent Taxi Tops.
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Graffiti goes to school with new student top & tall campus advertising
Vehicle branding experts, Graffiti, in partnership with Student Village, have recently launched their all-new Student Top and Tail campus advertising medium - a unique student-focussed promotional means, incorporating branded student vehicles driven by trained brand ambassadors.
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Graffiti & McDonald's make World Cup dreams come true
Whilst thousands of South Africans were enjoying the excitement and fanfare of hosting the 2010 FIFA World Cup, for twelve-year old AIDS orphan David, being a part of the tournament and attending a game at such an awe-inspiring event was nothing more than a pipe dream. On hearing of this talented young footballer's plight and birthday wish through Talk Radio 702's Birthday Wish promotion, vehicle branding specialists, Graffiti and McDonald's™ decided to make this dream a reality.
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Nike At New Heights With Life Centre Campaign
Standing 30 stories high and 138 metres tall, Impact Media’s latest building wrap installation on the Life Centre building for sporting giant Nike is currently the largest interactive digital communications experience on the Johannesburg skyline.
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Graffiti gets Absa ready for take-off with branded airport busses
Travellers arriving at South Africa's major airports are likely to see red when disembarking from their flights. With 35 Absa-branded airside passenger busses spread between OR Tambo, Durban International and Cape Town International Airports, in excess of 850 000 passengers will experience first-hand Absa's bold, red, mobile advertising message each month.
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Visa drives home 2010 FIFA World Cup message with latest London cab campaign
In the final countdown to the world's largest sporting event, FIFA's exclusive Financial Services Partner, Visa, has recently rebranded all 12 of its London Taxi Cabs with its latest 2010 FIFA World Cup™ branding. The new creative execution is the second in Visa's 2010 FIFA World Cup™ "Go Fans" advertising campaign, which also includes extensive branding at key international transit hubs in South Africa, commuter buses and other outdoor media.
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McDonalds Doubles up with 2010 FIFA Soccer World Cup
For the second consecutive year vehicle branding specialist Graffiti, has demonstrated its commitment to breast cancer initiative, PinkDrive, by fully branding their mobile breast check units free of charge.
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Graffiti goes the extra mile for PinkDrive breast cancer initiative
For the second consecutive year vehicle branding specialist Graffiti, has demonstrated its commitment to breast cancer initiative, PinkDrive, by fully branding their mobile breast check units free of charge.
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Graffiti makes its mark on Gautrain
Their branding creations have adorned hundreds of vehicles around South Africa's roads, now vehicle branding specialists Graffiti, are about to make their mark on an altogether different transport medium. The mobile branding specialists are currently responsible for the production and installation of all the interior warning and information decals, as well as the exterior branding aboard the country's most exciting transportation project, the Gautrain.
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Visa gears up for 2010 FIFA World Cup with new branded taxi campaign
With the 2010 FIFA World Cup™ just a few months away, FIFA's exclusive Payments Partner, Visa, has recently launched its new 2010 FIFA World Cup™-branded London Taxi Cab campaign, with vehicles in both Cape Town and Johannesburg.
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1st for Women paints the town pink with branded mini cabs
In yet another trailblazing initiative, 1st for Women Insurance has recently taken to the streets of Johannesburg with five bright pink branded mini cabs. The branded vehicles form part of the “Cabs for Women” initiative - a metered cab service that is 100% owned, managed and driven by women. 12 Oct 2009
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Graffiti gets Caltex ad campaign on the move with new Techron D branded cabs
As part of a nationwide advertising campaign heralding the launch of new Caltex Diesel with Techron® D, the petroleum giant has recently livened up the streets of Cape Town, Durban and Johannesburg with 17 branded Cabs and Minicabs, all of which have been expertly crafted by vehicle branding specialist, Graffiti. 28 Sep 2009
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McDonald's makes a meal of mobile media with new 24/7 advertising campaign
As part of a large-scale, national advertising campaign surrounding the launch of its new 24/7 restaurant offering, McDonald's™ has expanded upon its mobile branding campaign which originally included Taxi Top advertising, to now incorporate 20 branded Mini Cabs. In addition to the new branded Mini Cabs will also be a new 24/7 TV commercial to be flighted on the digital screens inside 100 Cabs across the country for the duration of the McDonald's™ 24/7 campaign. 15 Jul 2009
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2009 British and Irish Lions take to the roads with branded London cabs
To highlight British Airways' role as the official airline of the 2009 British and Irish Lions Rugby Tour to South Africa, transit media specialist, Graffiti, has recently branded nine luxury London cabs for the airline for the duration of the rugby tour. 24 Jun 2009
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Red hot Virgin Mini Cabs a masterpiece by Graffiti
To mark the upcoming 25th birthday of Virgin Atlantic Airways, six eye-catching branded Mini Cabs recently hit the streets of Johannesburg, each emblazoned with the line: “25 Years of taking you directly to where you want to go.” 1 Jun 2009
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McDonald's serves up new 24/7 taxi top advertising campaign
In an effort to generate awareness surrounding the launch of McDonald's™ new 24-hour restaurants, the fast-food giant has embarked upon a large-scale taxi top advertising campaign. Assisted by vehicle branding specialist Graffiti, McDonald's™ has placed its new 24/7 branding atop no less than 70 taxi vehicles on the roads in and around Gauteng, Cape Town and Durban. 14 May 2009
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Absa takes South African football to new heights with Montecasino and Maponya Mall balloons
It would be rather difficult to miss Absa's latest outdoor advertising installation, particularly if you were in the Fourways area or in the vicinity of Soweto. In fact, pretty much everyone within a 15-kilometre radius of the new projects will have a birds-eye view of the largest billboards on the African continent. With the recent launch of the Montecasino and Maponya Mall football balloons, the bank has also managed to achieve a world-first by taking to the sky with the first simultaneous tethered helium balloons to be launched in the same city, anywhere in the world. 24 Apr 2009
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Suncoast hits the jackpot with new branded cabs
Residents of Durban might recently have noticed a new presence on the streets in and around their coastal city. In fact, with 37 eye-catching, newly-branded Renault Kangoo cabs on the roads, it would be difficult to miss Suncoast's latest advertising venture. 30 Mar 2009|
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Visa welcomes visitors to Cape Town with 2010 FIFA World Cup branded taxi tops
FIFA's exclusive financial services partner, Visa, is drawing attention to its association with the world's biggest sporting event by ensuring that visitors to Cape Town have little doubt as to which method of payment to use when visiting South Africa's shores. 27 Feb 2009
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Graffiti ensures there is "Internet Wherever You Go" with new MWEB www.ooo.sh branded Mini Cabs
Vehicle branding specialist Graffiti has taken MWEB's most recent mobile Internet offering quite literally - by branding ten Mini Cab vehicles with the Internet service provider's latest www.ooo.sh campaign, Graffiti really has confirmed that there is most definitely “Internet Wherever You Go”. 13 Feb 2009
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Graffiti takes mobile media to new heights with new taxi top advertising
Vehicle branding specialist, Graffiti, has recently added taxi top media to its portfolio of mobile media offerings - a New York-style taxi top advertising medium that is fitted on top of metered taxi vehicles around South Africa. 23 Oct 2008
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Graffiti-branded cabs add touch of Old World class to Glacier by Sanlam campaign
Cab and media specialist, Graffiti, has branded five traditional London Cabs as part of a niche advertising campaign for Glacier by Sanlam, a financial services company focused on providing financial solutions for the affluent market. 1 Nov 2007
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Browns goes the extra mile with Graffiti London cabs
As part of its exciting new marketing campaign, legendary Johannesburg restaurant, Browns has taken to the road with two stylish taxi cabs. Branded by alternative media specialists, Graffiti, the vehicles are aimed not only at promoting the Browns brand, but will also be utilised to offer Browns diners an alternative mode of transportation should they not wish to drive themselves home. 21 Aug 2007
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Graffiti gets Sable Square on the go in branded London taxi cab
To generate hype and excitement around the launch of Cape Town’s newest shopping experience, the marketing team of Sable Square Outlet Shopping Village in Century City called upon vehicle branding specialists, Graffiti, to provide them with a branded London Taxi Cab to take to the streets and announce the arrival of South Africa’s first retail outlet shopping village. 26 Apr 2007
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Pam Golding hits the road with branded London Taxi Cabs
With branded London Taxi Cabs currently doing a combined total of more than five thousand trips a month, it’s little wonder that South Africa’s largest independent real estate group, the Pam Golding Property Group, recently joined the branded cab trend and have taken to the road in style with three newly-branded London Taxi Cabs. 3 Apr 2007
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Graffiti gets into a twist with new Smirnoff-branded London cabs
To tie in with the launch of the new Smirnoff Twist Vodka drink, vehicle branding and taxi media specialist Graffiti was commissioned by Brandhouse to brand 10 London Taxi Cabs as part of a nationwide awareness campaign. 15 Jan 2007
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